The Chair's team works in conjunction with the school's pedagogy to integrate the latest knowledge from research into the entrepreneurship specialisation courses. It also proposes new programmes that meet the needs of family businesses.
The first course dedicated to family business is offered to students of Audencia's Entrepreneurship Major.
Objective: Present what a family business is, its characteristics, the challenges it faces...
This course is part of a global perspective to make family businesses better known to different audiences (students, politicians, the general public...) and especially to improve the attractiveness of these companies, which sometimes face regional recruitment problems.