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Marine Gouëdard

Researcher in Entrepreneurship

Audencia


Biography

My name is Marine Gouëdard. I am a researcher in Entrepreneurship at Audencia Business School and at the University of Nantes (France). My current research is about innovation strategies in multigenerational family businesses and explores how the family influence may affect various strategic choices. I also teach entrepreneurship and strategy.

More about Marine Gouëdard

Fields of expertise

Strategy, Innovation, Multi-generational FB, Qualitative Studies, Longitudinal Studies.